ABC Stone

Our work for MR Architecture + Decor caught ABC Stone’s attention, resulting in a brand identity overhaul and an ongoing creative collaboration.

The pictographic logomark immediately says stone and lends itself to creative applications, like the die-cut on the front of the promotional folder shown below. The website, with its extensive material portfolio subdivided in multiple categories does not feel like a maze, thanks to minimal navigation with large, descriptive images that invite exploration.