Logotypes, Logomarks & Monograms
A selection of logotypes, logomarks and monograms and their application.
A selection of logotypes, logomarks and monograms and their application.
We were part of a small team that envisioned, organized, and brought to life the first edition of the NoMad Jazz Festival.
The two-day music festival, free to the public, took place in Madison Square Park—the centerpiece of the NoMad neighborhood in the heart of New York City—and featured unforgettable performances by Lizz Wright, the Roy Hargrove Big Band, Brandee Younger, and Ravi Coltrane.
While Rio Sakairi of The Jazz Gallery oversaw the art direction of the artists lineup, we were responsible for the entire visual art direction, including digital and print collateral, the festival’s website, merchandise, and our first venture into stage design.
As jazz fans ourselves, it was deeply rewarding to be part of this event in New York, the cradle of modern jazz, and to help build the foundation for what we hope will become a city tradition for years to come.
As part of the NoMad Jazz Festival, NOMAD Magazine released a special edition celebrating jazz and its deep roots in the NoMad neighborhood—home to historic Tin Pan Alley.
The magazine is designed and art directed by CoolGraySeven, and we were invited to collaborate on the illustrations for the cover and internal spreads.
Vespino is a font family created with logotype design and headlines in mind. Published by Font&Co. (our type foundry), it comes in six weights, italics, alternate characters and diacritics.
Susan Almrud founded SA Art Partners in 2006 and has steadily acquired some of the world’s most sought-after art for collectors who trust her implicitly to build their collections. We were tasked to design the website, and a few books that showcase her impressive acquisitions.
Art. Sculpture. Beauty. These are the inspiring values of Ippolita’s jewelry.
The New York-based designer celebrated her company’s 20th Anniversary with a special edition of twenty of their most iconic pieces for which we designed the packaging and print collateral, using a rich color palette of ivory, gold and black, materials of contrasting textural qualities and dimensional printing techniques.
Our work with numerous architects in New York led us to Wright&Co., a construction company specializing in high-end residential and commercial projects. We designed a new logo, developed a brand identity, a minimal website and designed a presentation portfolio to reflect the caliber of their work and clientele.
NAGASE Personal Care provides high-end advanced biotechnology and naturally derived ingredients to researchers, formulators and marketers in the beauty industry.
We worked with the NAGASE team in Japan to develop a cohesive branding and created a suite of marketing collateral—under strict corporate identity guidelines—comprising of print and digital ads, brochures and sale sheets. All visuals are composites using exclusively stock images, a solution that allowed us to generate an original look without custom photography, while staying on budget and on schedule.
Timbro—Italian for “rubber stamp”—is a decorative display typeface based on lettering from old Land Registry records. Published by our type foundry Font&Co.
As a family-run company, passion and dedication are important values for United Marble and were among the traits that we wanted to emphasize as we redesigned their brand identity: the typographic choice of flare serifs for the logotype—a distinctive feature of carved lettering—paired with chisels in the logomark, stands for tradition and craftsmanship.
pH optimized balance is at the core of Phace Bioactive’s skin care principle and the products’ formulation is steeped in research. The brand had to strike the right balance between science and sophistication, which we aimed to accomplish through crisp, unadorned typography, a subtle lilac signature color and rich visuals.
We have a working relation and friendship with the partners at MR Architecture + Decor that goes back two decades, complete with a holiday tradition: every year we design the firm’s holiday card—a collective effort involving input from the entire studio—and a project that gives us the opportunity to experiment with unusual papers and specialty printing techniques, always mindful of MR’s signature restrained, minimal aesthetic.
Settanta is a display font based on lettering of Italian graphics and logotypes of the seventies. Published by our own type foundry Font&Co and available on MyFonts.
Even the simplest website is multilayered and deceptively complex: Coding often informs layout, and solutions emerge during development, especially with portfolio websites. For this reason, we code in-house most of the websites we design, retaining control on the process and keeping options open during development.
Via Roma is an art deco typeface inspired by regime propaganda inscriptions found in Italian institutional and civic architecture of the 20’s and 30’s. Published by our own type foundry Font&Co and available on MyFonts.
Our work for MR Architecture + Decor caught ABC Stone’s attention, resulting in a brand identity overhaul and an ongoing creative collaboration.
The pictographic logomark immediately says stone and lends itself to various tactile applications, like an embossed foil stamp or a die-cut on the front of their marketing material shown below. The website, with its extensive material portfolio subdivided in multiple categories does not feel like a maze, thanks to minimal navigation with large, descriptive images that invite exploration.
Kew Management owns some of the most beautiful office buildings in the NoMad district of New York and they welcome their new tenants with a package that shows a unique regard for details. Our work for Kew includes print and digital collateral, multiple websites as well as SEO and digital ad campaigns.
We worked with graphic designer Louise Fili on a packaging project for California-based food brand Mezzetta and developed a custom bottle design for their premium olive oil.
When we received the final prototype after several passes and refinements, we were all very pleased with the end result: Although completely original, the bottle looks traditional, the proportions and the weighted base feel good, and the glass manufacturer delivered top quality. It sits on our table every night, and we haven’t grown tired of looking at it yet.
We all want to design at least one record sleeve in our career. Our opportunity came when Alex Haas asked us to create artwork for his music and his recurring collaborations with Bill Laswell. We were especially lucky, having at our disposal an exceptional photography archive, where we selected enigmatic imagery to mirror the abstract feeling of the music.
It all started with wicker. We designed a furniture collection back in 1994 and presented four prototypes at one of the earliest editions of New York’s ICFF; a manufacturer picked it up for production and we quit our day jobs soon after!
The brand identity, website and print collateral we designed for Drake/Anderson reflects the elegance, sophistication and layered approach of their interiors—or at least we hope it does…!
A compact, eye-catching, flat-sided display typeface that will tightly pack the empty space in your layout. Published by our own type foundry Font&Co and available on MyFonts.
Originally designed in 2006, Suite NY’s brand identity has survived the test of time, still in use by our favorite contemporary furniture showroom in the city.
We always wanted to use our knowledge and resources to design a simple paper product and bring it to market. We developed a drawer freshener, consisting of a scent-infused paper disc printed with classic fabric patterns in bright, cheerful colors.
This self-initiated project gave us invaluable insight into all phases of a product cycle, from conception, production, branding, marketing and promotion, trade shows, e-commerce as well as brick-and-mortar distribution, all the way to shipping and logistics. Fresh Threads gave us the motivation to work on our next idea…
Fresco’s luxurious surface finishes and custom wall coverings can be found in private residences and high-end boutiques around the world. The print collateral we designed is subtle, rich and textural, like many of their expert techniques.
We were introduced to Jessie Black when she owned her luxury boutique in San Francisco, where you could shop for beautiful finds from around the globe, and had the pleasure to work with Jessie mostly on print collateral.
Another early project of ours that has stood the test of time. Family-run Chantecaille Beauté, a long lasting presence in the beauty industry, has raised the bar with their personal commitment and extraordinary formulations. We developed—with Sylvie Chantecaille—the original look for her brand, including primary and secondary packaging, ads and print collateral for both the cosmetics and skincare lines.
The Alpha Workshops is a non-for-profit organization in New York, providing decorative arts education and employment for adults with visible and invisible disabilities, including HIV/AIDS.
After redesigning their brand identity, we stayed on board and produced over the course of 10+ years print and digital pieces, often using artwork from Alpha’s production and archives. The annual “Alpha Awards” print collateral, for example, features patterns from the handmade wallpaper collection.
A geometric display font based on a square module, inspired by early ’70s Italian lettering. Published by our own type foundry Font&Co and available on MyFonts.
A client with a witty personality and five A’s in its name doesn’t come along that often; designing the holiday cards for Casamanara has always been a lot of fun…!